Our history. 

At MovingMood, we’ve come a long way—from our beginnings as an adapted clothing brand to becoming a consultancy and training company specializing in Inclusive Fashion. We’d love to share our transformation story with you.

The Early Days: Identifying the Need

Between 2011 and 2014, we conducted in-depth research into the clothing needs of people with disabilities. This involved 80 visits to various disability centers and 200 interviews with users, professionals, therapists, and caregivers. These efforts allowed us to classify needs into generic and specific categories, providing a strong foundation for innovation in adaptive clothing.

In December 2014, thanks to winning the #Creatic award from Tecnocampus, we launched Fit and Sit as a seated clothing brand. Our premise was simple but revolutionary: most clothing is designed for standing bodies, but everyone spends significant time seated. Why not create clothes optimized for the ergonomics of a seated body?

Our first product was a customizable 5-pocket trouser for wheelchair users, featuring options like zips, side slits, pockets, and urine bag stoppers. Customers appreciated our designs, but despite the positive feedback, sales were insufficient to sustain the business.

A Turning Point: Rethinking Our Business Model

Faced with challenges, we reflected and analyzed:

• We lacked the resources to expand our collection, offer diverse colors and designs, and compete with the pricing of major fashion brands.

• As a start-up, we made mistakes, but we learned valuable lessons that pushed us to think creatively and adapt.

The solution? A bold pivot in our business model.

We shifted from product manufacturing to offering consultancy and training services. This allowed us to share our expertise with designers and companies, enabling them to create adapted clothing lines and integrate inclusive practices into their designs.

Thus, Fit and Sit transformed into MovingMood, a consultancy and training company with a new name, new branding, and a renewed mission: Moving for a good mood.

Innovating Inclusive Fashion

One of our key innovations was developing a method to integrate adapted and universal fashion without creating separate clothing lines for people with disabilities. This led to the creation of our Accessibility Moodboards, a tool designed to train large teams in inclusive design efficiently. These moodboards have been tested and proven by designers across Spain.

Beyond Design: Creating Employment Opportunities

Creating employment opportunities for people with disabilities became a top priority for us. The unemployment rate among people with disabilities is alarmingly high, and we knew we had to act.

With the support of Carlos Espinosa, Néstor Aparicio, and the Social Challenges initiative, we adapted industrial sewing machines for people with reduced mobility. Given that the fashion industry employs 1 in 6 people worldwide, we saw this as a meaningful step to foster inclusivity and create jobs for those who need them most.

Adapting to a New Era: Online Learning

In 2020, the Covid-19 pandemic presented a challenge for everyone. For us, it was a call to innovate further. We launched All Abilities Fashion, our online academy for Inclusive Fashion. This platform aims to make knowledge about inclusive design accessible to everyone, breaking down barriers and empowering individuals and businesses alike.

Where We Are Today

MovingMood is now recognized as a benchmark company in Inclusive Fashion Design. Our journey wouldn’t have been possible without the incredible team, supportive clients, inspiring mentors, well-earned awards, and, most importantly, the passion that drives us every day.

To everyone who has believed in us and contributed to our growth: thank you for helping us create MovingMood. Together, we’re shaping a more inclusive future for fashion.

Rut Turró, CEO MovingMood