The State of Fashion 2025
The State of Fashion 2025 report highlights a pivotal shift in the fashion, luxury, and sportswear industries, forecasting a period of intense transformation and adaptation.
As brands face a rapidly changing landscape, those agile enough to adapt and capture consumers’ increasing demand for value and functionality will thrive.
Ageing society
One of the key growth areas identified is the “Silver Economy.” With a rising number of consumers aged 50 and over, brands that strategically engage this often-overlooked demographic can unlock new growth potential.
The Silver Generation prioritises functionality, comfort, and individual style over fleeting trends, valuing versatility in products that can serve multiple purposes and occasions.
This focus on timeless, adaptable designs appeals to older and younger shoppers alike, creating a cross-generational demand that can sustain brand loyalty.
Solution
Accessibility is emerging as a major innovation strategy; by incorporating it into fashion design, companies can increase their market share with versatile, universally appealing products.
For brands aiming to stay competitive in 2025 and beyond, integrating accessibility into product design represents a forward-thinking approach.
By creating fewer but better-designed products that serve diverse needs—whether through inclusive or intergenerational wardrobe essentials—brands can achieve lasting impact.
Fostering accessibility
At MovingMood, we empower businesses to leverage accessibility as a driver for growth, aligning with the needs of today’s consumers and contributing positively to society and the environment.
Our programmes guide brands in understanding the importance of accessible design, enabling them to create collections that resonate across demographics, ensuring that garments are functional, comfortable, and inclusive.
Discover how MovingMood’s specialised training in accessible fashion can empower your brand to lead in an inclusive, forward-thinking industry.
Contact us today to start transforming your approach to fashion accessibility!
English (UK)