Many companies face this dilemma.
The need to create sustainable models is associated with the reduction of production.
This means implementing sustainable strategies such as:
– Circularity: based on the concept of zero waste and avoiding the extraction of virgin raw materials.
– Servitization model: Offering customer services such as rental, repair or product warranty.
– Sufficiency: Produce on demand, a model that is not very common at present.
We can design garments perfectly aligned with sustainability and eco-design strategies.
❓However, there is one crucial aspect that is often overlooked in these models: the functionality of the garment.
❌ If the garment is not practical, consumers will discard it. If it is uncomfortable, due to poor label design, rough seams, itchy threads, or other factors, it will also be discarded.
Useful products are those that we use and replace when necessary, because they solve real customer needs.
To grow in fashion, we must combine sustainability with functionality.
This is the only way to produce fewer garments, designed for both people and the planet.
This allows companies to keep demand, production and sales aligned, avoiding overstock and improving their profitability.
📣 If you need training in functionality and accessibility in fashion, discover our specialised courses in Inclusive Fashion All Abilities Fashion.
Train your team to increase profitability and create a positive impact in fashion.
Grow your business in a sustainable and functional way!
#Fashion #Sustainability #Accessibility #Training
English (UK)